Dealing with Australian Grass Fed Beef Industry Issues

Australian Beef
Association

MLA's Value ???

MLA projects, such as MSA, are a great expense with little or no benefit to producers.


Key points should have been:

  1. The need for consumers to be able to easily identify quality without specialist beef knowledge
  2. MSA products must meet 1 of 3 quality levels; MSA 3, 4 or 5 star quality.
  3. MSA involve all sectors of the beef production chain from gate to plate, with guarantees.
  4. MSA was designed to stop the downward slide of beef consumption.

                Levy Funds Wasted…  Quality Assurances Degraded…

                In the early years, MSA was carefully monitored and MLA graders were the only ones authorised to grade beef. This led to the whole system having a tough grind in early years due to lack of interest by processors, supermarkets and many independent butchers. The whole existence of MSA was under jeopardy, so disappointing was the industries uptake. This led to a major watering down of the rules that made it an effective grading system.


                First to go were the MLA graders, to be replaced by company graders with obvious compromise of interests. Then we had a steady flow of adjustments including boning groups of up to 18 classifications; the grading system: 3, 4 and 5 stars, disappeared. With one major supermarket selling beef as MSA with no indication of true quality. The fact is that greed has bastardised a great Quality Assurance system. When one buys an MSA product, there is no DNA testing to ensure product integrity and one could buy an extremely good piece on day only to buy rubbish the next.


                Processors buy cattle by dentition and sell that meat under ossification, thus securing them a neat profit.


                Again Who Benefits? Supermarkets, Retailers, Processors, …

                But not the Producer who is funding the whole scheme!